XUV 700|but what of the XUV500?|AUTO MOTIVE
The SUV, thus far known by its codename, Mahindra W601,
has officially been named xuv700,and not XUV500, as we all expected. Mahindra dropped a surprise press release announcing this, complete with the new SUV’s logo, cleverly timed just minutes before the global reveal of a 7–seat suv.But guerrilla marketing tactic aside, the real surprise was Mahindra’s decision to give a new – and very obviously grander – name to the successor of its popular XUV500. This has some implications.
The etymology of XUV500|
pic by:sry designs
It’s been done many times before – keep the old model running for as many years as possible alongside its replacement. The current W201 XUV500 has obviously been upgraded to meet both, the crash test norms of 2019 as well as the Bs6 norms of 2020, at a not-inconsiderable cost, so keeping it around a little longer alongside the new W601 XUV700 would help justify that expense. Tata Motors kept the Indica and Indigo on sale alongside their replacements, as did Ford with the Fiesta, Honda with the City, Hyundai with the i10 and Grand i10, Maruti with the Dzire, and Mahindra itself seems like it will be doing something similar with the TUV300,and Bolero.
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In with the old, in with the new!
leaving an XUV500-badged void in the model range that would then have to be filled with an all-new model. This can’t be a sub-four-metre model – that’s the XUV300 – and it can’t be positioned too far below the XUV700 either, because of the value the ‘XUV500’ name carries. Therefore…
-----------------------------------------------------------------------------------------------------------------------------Tricks of the trade!
pic by:motoroctane
It’s fair to assume that, as with its W201 predecessor, the W601 will also be offered in a 5-seat configuration at a lower price point. Ten years ago, it might have been prudent to just market these as lower variants of the XUV500, but as is the trend these days, two- and three-row derivatives of the same car use different model names altogether. It’s why Tata has the Harrier and the Safari, and Hyundai has the Creta and the Alcazar, and it’s also why we think the XUV500 name may be quietly being kept on the down-low for the two-row version of the W601.
It makes sense when you think about it – the badges even correlate directly to the number of seats in the car. Mahindra could even, like its aforementioned rivals have done, imbue the new W601 XUV500 with some visual differentiators to set it apart from the XUV700. The only difference is that, while those rivals were introduced in 5-seat guise first, Mahindra would be revealing its 7-seater first. Do you think this is something that would work? Let us know in the comment section below. Either way, we suspect the XUV500 nameplate hasn’t been consigned to the pages of history just yet.
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